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EMILIE LUMINEAU.

about

About.

Award-winning marketer and photographer with over six years of experience, specialising in the hospitality and tourism industries. I worked with a wide range of brands - from boutique accommodations and luxury hotel to leading visitor attractions - developing creative, results-driven strategies that bring places and experiences to life.

In 2024, I received the ASVA Inspiring People Technology Innovator Award, recognising impactful and imaginative marketing in the visitor attraction sector.

Whether it’s launching a new café-bar, refreshing a heritage brand, or creating content that connects with global audiences, my approach is always hands-on, collaborative, and grounded in storytelling that works - backed by data and clear performance metrics.

Scroll down to see some of my work

Projects

Projects.

A selection of projects that highlight my versatile skillset.

Click on the images for more information.

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skills

Photography Portfolio.

References.

Paul Nixon

General Manager - The Real Mary King's Close

"Emilie fully integrated with the site team, contributing significantly to several record-breaking years for The Real Mary King’s Close. Her efforts helped position us as TripAdvisor’s #1 UK attraction—a remarkable achievement.
Emilie approached her work with a methodical and analytical mindset, ensuring that every decision was grounded in insight and strategy. Emilie secured extensive PR coverage, even featuring on international TV, showcasing her ability to deliver impactful results on a global scale."
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