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Dr Arnott's Sampling Sensation

The Real Mary King's Close

The Task:

  • Promote the newest experience at The Real Mary King's Close - Dr Arnott's Sampling Sensations

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The Solutions:​

  • Distributed a press release and Invited local influencers to participate.

  • Designed ads and leaflets 

  • Printed adverts in local magazines to reach a broader audience (i.e. The List, The Skinny).

  • Implemented targeted paid social media campaigns to boost online visibility.

  • Created engaging and fun content 

Results.

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Sold out

event weekly

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18%

conversion rate on paid social

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