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Emilie Lumineau
Advertising
Art Direction
Christmas E-commerce Strategy.
The Real Mary King's Close
The Task:
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Improve The Real Mary King's Close online gift shop ahead of the festive season.
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Address issues like an incomplete product range and outdated website.
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The Solutions:
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Added more products and photographed them adhering to brand guidelines.
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Refining product descriptions using best-practice SEO techniques.
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Redesigned the Shopify website for a modern, user-friendly look.
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Designed ads for paid social
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Introduced a new e-newsletter targeting past guests for Christmas promotion.
Results.
+55%
sales compared to 2022
+61%
website visitor number
+40%
average order value
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