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Emilie Lumineau
Advertising
Art Direction
The Quest Weekend
The Loch Ness Centre
The Task:
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Promote The Loch Ness Centre after its reopening in June 2023
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Get press coverage about The Loch Ness Centre and the Loch Ness area
The Solution:
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Organise the biggest search for Nessie in 50 years in partnership with The Loch Ness Exploration
Results.
>1000
pieces of coverage and broadcasts in the UK
>10m
print coverage in the UK
>35m
online coverage views in the UK
I conducted interviews with:
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Fox News
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CTV (Canadian TV)
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TVNZ (Live Breakfast show in New Zealand)
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