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Dr Arnott's Sampling Sensation

The Real Mary King's Close

The Task:

  • Improve The Real Mary King's Close online gift shop ahead of the festive season.

  • Address issues like an incomplete product range and outdated website.

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The Solutions:

  • Invited local influencers to participate.

  • Designed ads and leaflets 

  • Printed adverts in local magazines to reach a broader audience (i.e. The List, The Skinny).

  • Implemented targeted paid social media campaigns to boost online visibility.

  • Created engaging and fun content 

Results.

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Sold out

event weekly

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18%

conversion rate on paid social

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