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Emilie Lumineau
Advertising
Art Direction
Dr Arnott's Sampling Sensation
The Real Mary King's Close
The Task:
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Improve The Real Mary King's Close online gift shop ahead of the festive season.
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Address issues like an incomplete product range and outdated website.
The Solutions:
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Invited local influencers to participate.
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Designed ads and leaflets
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Printed adverts in local magazines to reach a broader audience (i.e. The List, The Skinny).
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Implemented targeted paid social media campaigns to boost online visibility.
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Created engaging and fun content
Results.
Sold out
event weekly
18%
conversion rate on paid social
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